I love “sports entertainment”. The term “sports entertainment” was coined in the 1980s by the World Wrestling Federation (now known as WWE) as a term referring professional wrestling. Understanding this term is important for those getting into professional wrestling and much more for those transitioning from the independent wrestling circuits to the nationwide televised wrestling companies like WWE and Impact Wrestling. In the Indy circuit, the wrestling character may or may not be depictive of a person being heel or face. The entertainment value in the indy circuit deals more with in-ring skill and psychology on how one person was able to triumph over the other person. Many independent shows are not done frequently so building a story-line arc between shows is not that important. In contrast, being on television shows on either WWE or Impact Wrestling, the audience remembers the last acts that were done in the previous show, so continuity of the characters in the storyline is vitally important. Sad to say, though some wrestlers have been put into storyline, their character is so dry that the story does not get over, and much more, the wrestler never ascends to the next level.