Friday, September 16, 2011

The WWE Network: Session 5 – The Advantages


Though I’ve been on the fence about how successful the WWE Network can be, I cannot deny the fact that there are many advantages for it.  Here are some of the advantages.

Being able to adjust their Shows – The best thing for the WWE of having their own network is that they have more control over when to air RAW, Smackdown, Superstar, and NXT.  Seasonal sports like football take away many viewers from RAW on Monday nights.  With Fox signing on the UFC to their network, many are saying that they will take the Friday night spot, which would take away any viewers if WWE does a Friday night show.  So, with their own network, the WWE has the freedom to not go head-to-head with any of these sports, allowing them to retain many of their viewers.

Showing longer wrestling matches – As it is right now, there is so much TV time that is used in recapping past events and promoting up-and-coming pay per views.  That time usage can be minimized with the WWE Network, because they can do recap and promo through out the day entire day on their channel.  With less time allotted for those time spots on Raw and Smackdown, more time can be given toward in-ring action.  This will also free up time for mid-carders and the women’s division to hone their skills in front of a camera.  Since many mid-carders and women never done the independent circuit, they lack lots of experience in the ring and in front of the camera.  Now that more time will be available, this will help them learn the WWE style of story-telling, which in the long-run, make them better performers.

More on-camera promos – On-camera promos date back as far as the conception of professional wrestling, but doing on-camera promos is easier said than done.  It’s in these promos that we get to see the personality of a wrestler.  I’m assuming that because air time is limited, the WWE also had to limit how much time is allotted to promos, so that there is time to promote any up-coming pay per view.  Now when they have their own network, they can create a pre-Raw show or pre-Smackdown show centered around promo work to enhance whatever the storylines are.  This will allow the fans to have a stronger connection with the wrestler and in turn, be more invested in the wrestling storyline.

Commercials for WWE films – As it is right now, the WWE are not that good in making films and neither is their promotion for these films.  The only time I will see a trailer or a commercial for a WWE film is when I watch a WWE program.  With the lack of promotion for their movies, the WWE Studios will take more losses than gains.  Since the WWE doesn’t invest in getting many commercial spots from various networks for their films, the WWE Network now allows them to air their trailer as often as they want.  Though this isn’t a big deal for the typical wrestling fan, this is a big deal for the WWE.

Creation of more jobs – From a wrestling point of view, this doesn’t mean much.  But for people in the entertainment industry or aspiring to be in the entertainment industry, this is a great thing.  Though the WWE has a huge library of wrestling footage which can start the new network, eventually, they will have to create new and original programming in order to catch more viewers attention.  In creating more shows, this will demand studio space, writers, camera-men, technicians, office workers, productions workers, and whatever else it takes to create shows.  In this day of our economy, the job opportunities are really scarce, but with the WWE Network, there will be a need for jobs to be filled.  Plus, for those WWE fans who would love to work for the WWE but not are not wrestlers, if they have the skills sets needed for the channel, this allows them to work for the greatest wrestling promotion of all time with out stepping in the ring.

These are just a few advantages for the WWE Network.  Only time will tell as to how successful it can be.  

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